Ecological Journey Gift Box Meli by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2020
Ecological Journey Gift Box Meli
Client: Wuhan Little Bee Food Co., Ltd.
A' Design Award Kala Winner in ʻUhi Category
- 72,191
- Verified Award Winner
- Verify Award Status for #103183
The Design
About Ecological Journey Gift Box Meli
Kuhi ʻia ka pahu o ka pahu meli o ka meli i ka "ecological hele" o Shennongjia me nā mea kanu lehulehu a me nā wahi kūlohelohe kūlohelohe maikaʻi. ʻO ka pale ʻana i ka nohona kūlohelohe kūloko i ke kumumanaʻo i ka hoʻolālā. Hoʻonohonoho ka hoʻolālā i ka mea moʻomeheu pepa kiʻi ʻoniʻoni a me nā kiʻi ʻoniʻoni pale kiʻi e hōʻike i ka kaola kūlohelohe kūloko a ʻelima mau mea make a ʻo ka holoholona i mālama mua ʻia. Hoʻohana ka ʻōpala a me ka pepa lāʻau ma luna o ka mīkini paʻi, kahi e hōʻike ai i ke kumumanaʻo o ke ʻano a me ka pale o ka nohona. Hiki i ka pahu waho ke pahu e waiho ma kahi pahu peni nani loa no ke hoʻohana hou.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Ecological Journey Gift Box Meli i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Ecological Journey Gift Box Meli he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Ecological Journey Gift Box Meli e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
- Dimensions & Packaging
- Length:300mm, width:220mm, height:80mm
- Tags
- Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
- Production Technology
- As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
- Design Challenge
- Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
- Research
- We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
- Inspiration
- As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
- Project Duration
- Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
- Operation Flow
- This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
- Team Members
- Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng
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