Sister's Ice Cream ʻōmaʻomaʻo by Azadeh Gholizadeh

Sister's Ice Cream ʻōmaʻomaʻo by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2020

Sister's Ice Cream ʻōmaʻomaʻo

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award Gula Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #104285

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sister's Ice Cream ʻōmaʻomaʻo

Hoʻonohonoho kēia hale hana no ka ʻoihana Sisters Ice cream. Ua hoʻāʻo ka hui hoʻolālā e hoʻohana i ʻekolu mau wahine, nā mea e hoʻomanaʻo nei i nā mea hana o kēia huahana, i ke ʻano o nā kala hauʻoli i hele mai i ka ʻaʻa o kēlā me kēia ʻōmole. I kēlā me kēia kiko o ka hoʻolālā, ua hoʻohana ka hāmeʻa pf i ka ʻili i ka hulu o ke aniani, e hōʻike ana i kahi kiʻi hoihoi a me ke ʻano hou o ka paukū ʻōwili. ʻO kēia hoʻolālā, ma kona ʻano hou, ua mahalo nuiʻia e waena o kāna mau mea hoʻokūkū a loaʻa iā ia ke kūʻai kiʻekiʻe. E hoʻāʻo ka hoʻolālā hoʻonohonoho i ka hana mākaukau a me ka mīkini kiko.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Sister's Ice Cream ʻōmaʻomaʻo i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sister's Ice Cream ʻōmaʻomaʻo he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Sister's Ice Cream ʻōmaʻomaʻo i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
Dimensions & Packaging: width 80mm x Height 190mm
Tags: Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly
Production Technology: Food grade Thickened BOPP Material
Design Challenge: it was really hard to satisfy the customer. they were far more strict and picky.
Research: This design comes from a detailed observation of the manufacturer identification.
Inspiration: It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.
Team Members: Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018