Tanaka 1789 X Chartier Sake Blend 001 ʻŌmole Sake Wahī by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2021
Tanaka 1789 X Chartier Sake Blend 001 ʻŌmole Sake Wahī
Client: Tanaka 1789 X Chartier
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #112010The Design
About Tanaka 1789 X Chartier Sake Blend 001 ʻŌmole Sake Wahī
ʻO Tanaka 1789 X Chartier Sake Blend 001 ka wahī no ke ʻano hui sake. Loaʻa i ka lepili kahi hoʻonohonoho pae ʻeleʻele ma luna o ka ʻeleʻele i hoʻoulu ʻia e nā paia o ka Hale Kūʻai Tanaka, he laʻana o ka hana hale Kura mai ka wā Edo. Paʻi ʻia ka pae ma ke ʻano he ʻanai a puni ka ʻōmole a ua hoʻonohonoho ʻia i loko o kahi pūʻulu ʻaono, he hōʻailona o ka ʻepekema ʻala. Hoʻohana ʻia ka ʻeleʻele a me ke keʻokeʻo no ka mea aia kēia mau kala i loko o nā kinikini ʻelua, a ua hoʻopakele ʻia nā ʻōmole ʻeleʻele no ka sake kiʻekiʻe. Hui pū ʻia nā inoa ʻelua ma kahi ʻano keʻa ma o ka huapalapala A kaʻana like.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Tanaka 1789 X Chartier Sake Blend 001 ʻŌmole Sake Wahī i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tanaka 1789 X Chartier Sake Blend 001 ʻŌmole Sake Wahī he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Tanaka 1789 X Chartier Sake Blend 001 ʻŌmole Sake Wahī e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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