Dark Horse Wine Hana Nui: Wahī Waina by Pierre Delebois

Dark Horse Wine Hana Nui: Wahī Waina by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2021

Dark Horse Wine Hana Nui: Wahī Waina

by Pierre Delebois

Client: E&J Gallo

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #112024

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Colors

The Design

About Dark Horse Wine Hana Nui: Wahī Waina

Dark Horse he hoʻolālā wahī a me ka hoʻolaha waiwai i hana ʻia no kekahi hōʻailona waina o Kaleponi. Hoʻokumu ʻia ka hoʻolālā ma luna o kekahi ʻōnaehana maʻalahi e uhi ana i ka pūʻulu wahī holoʻokoʻa a e ʻae ana i nā mea hou e hoʻohui ʻia ana i ka wā e hiki mai ana. Paʻi ʻia nā lepili ma luna o ka pepa kūlana kiʻekiʻe me nā hoʻopau metala a hāmau, kahi e hoʻonui ai i nā hōʻailona kala a me ka ʻono. Hoʻonoho ʻia ka hōʻailona o ka hōʻailona waiwai ma ke alo a ma waena o kēlā me kēia lepili. He maʻalahi ka hoʻonohonoho lepili, no laila hiki ke maopopo koke ʻia nā mea o loko o ka ʻōmole me ka nānā hoʻokahi. ʻO ka pahuhopu ka hōʻike ʻana i ka maikaʻi a me ka ʻono me ka maopopo ma ka pae kūʻai.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Dark Horse Wine Hana Nui: Wahī Waina i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dark Horse Wine Hana Nui: Wahī Waina he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Dark Horse Wine Hana Nui: Wahī Waina e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release