ʻO Prow Thai Ka Hana Hoʻolaha a me ka Hoʻopili na Piti Amornlertwattana he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2021
Prow Thai Ka Hana Hoʻolaha a me ka Hoʻopili
Mea Kūʻai: Prow Thai
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #116727Ka Hoʻolālā
E Pili Ana iā Prow Thai Ka Hana Hoʻolaha a me ka Hoʻopili
Hoʻolālā ʻia kēia e hana i ke kiʻi hou a maʻalahi no Prow Thai, he inoa hana no ka ʻaila niu hemahema a me nā mea hoʻonani kino i hoʻokumu ʻia e nā mahi ʻāina ma hema o Kailana. Me ka hoʻoulu ʻana mai ke ʻano kūlohelohea o ka niu, loaʻa i ka hoʻopili ka hoʻailona kiko liʻiliʻi a me nā waihoʻoluʻu ʻālohilohi e hōʻike ana i ka ʻepekema lima a me ka ola o nā huahana. ʻO ke kala keʻokeʻo loa, e like me ka ʻiʻo niu, e hōʻailona ana i ka maʻemaʻe, ka huikala, a me ke ʻano kūlohelohea o ka inoa hana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Prow Thai Ka Hana Hoʻolaha a me ka Hoʻopili i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Prow Thai Ka Hana Hoʻolaha a me ka Hoʻopili he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Prow Thai Ka Hana Hoʻolaha a me ka Hoʻopili e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
- Nā Ana a me ka Hoʻopili
- Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
- Nā Lepili
- branding, packaging, virgin coconut oil, cosmetic, lotion
- ʻEnehana Hana
- Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
- Pilikia Hoʻolālā
- It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
- Noiʻi
- Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
- Hoʻoulu Manaʻo
- Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
- Ka Lōʻihi o ka Papahana
- The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
- Kaʻina Hana
- The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
- Nā Kuleana Kiʻi
- Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
