Mijia Toothbrush Hana Nui: Hōʻiliʻili by Xiaomi

Mijia Toothbrush Hana Nui: Hōʻiliʻili by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2021

Mijia Toothbrush Hana Nui: Hōʻiliʻili

by Xiaomi

Client: Xiaomi

A' Design Award Hao Winner in ʻUhi Category

14,148

Verified Award Winner

Verify Award Status for #118728

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush Hana Nui: Hōʻiliʻili

Kikokikona Puke: ʻO Mijia Toothbrush he pahu hōʻiliʻili makana i hana ʻia no kahi pūʻulu palaki niho uila. ʻO ke ʻano a me ke kala o ka pahu waho e like ana me ka mea i loko. Ua uhi ʻia ka ʻili i kahi kiʻi paʻi ʻulaʻula polū māmā e hoʻopiʻi hou ana i nā laina palupalu o ka palaki niho. Ua paʻi ʻia ʻelua laina ultraviolet kiʻekiʻe ma luna o ke kiʻi e hoʻohohonu a e hōʻike i ka hoʻolālā ʻoihana kiʻekiʻe. Kūlike ke kala polū māmā me ka huahana, no laila, nānā ʻia ka pahu he mea hoʻokahi. ʻO ke kiʻi piʻi i luna e hoʻonui i ka ʻoi kolu o ka ʻili a kōkua i ka pūʻulu makana e kū pālua ai ma nā hale kūʻai.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Mijia Toothbrush Hana Nui: Hōʻiliʻili i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Mijia Toothbrush Hana Nui: Hōʻiliʻili he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Mijia Toothbrush Hana Nui: Hōʻiliʻili no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang