Evervess Soda Water Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Inu by PepsiCo Design and Innovation

Evervess Soda Water Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2021

Evervess Soda Water Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Inu

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Hao Winner in ʻUhi Category

22,346

Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Inu

Kikokikona Puke: ʻO Evervess Soda Water kahi hoʻolālā hoʻopaʻa no kahi ʻano nui o nā kōpaʻa ʻea a me nā tonic. Ua lawe mai ka waihoʻoluʻu kālepa i kokoke i kanawalu makahiki o ka moʻomeheu, a ua hōʻano hou ʻia ka ʻike kiʻi no kahi hoʻokuʻu hui pū ʻana ma ka mākeke Kina. Ua ʻike ʻia ke kālailai mua he kaumaha a hōʻike i ka nanea nui, no laila ua hoʻomāʻalahi ʻia ka hoʻopaʻa ʻana e hōʻike i ka māmā a me ka hoʻoluʻolu hū. Hōʻike kahi ʻano kiʻi liʻiliʻi i ka ʻeleʻele a me ke kai polū i kahi pūnāwai, kahi hōʻailona o ka ikaika, ka hoʻoluʻolu, a me ka hoʻāla hou ʻana. Hiki ke hoʻohuina ʻia nā mea inu i loko o nā kokoleta a i ʻole hoʻohanohano wale ʻia iā lākou iho.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Evervess Soda Water Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Inu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Evervess Soda Water Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Inu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Evervess Soda Water Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Inu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release