ʻO 4Vita Herbs Ka Hana Nui: Hoʻoūhini Mea ʻAi no nā Mea Inu Laʻau na Maria Stylianaki he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2021
4Vita Herbs Ka Hana Nui: Hoʻoūhini Mea ʻAi no nā Mea Inu Laʻau
Mea Kūʻai: Deep Blue Design
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #119262Ka Hoʻolālā
E Pili Ana iā 4Vita Herbs Ka Hana Nui: Hoʻoūhini Mea ʻAi no nā Mea Inu Laʻau
Kikokikona Puke: ʻO 4Vita Herbs he hoʻolālā hoʻopaʻa no kekahi pūʻulu o nā laʻau i hoʻohana ʻia e hoʻomākaukau i nā mea inu. Aia ma kēlā me kēia pūʻolo kekahi kaha kiʻi, a hoʻohui pū ʻia nā kaha kiʻi a pau e kahi waihona waiho kala kaulike i mea e hoʻokumu ai i hoʻokahi kūlana ʻike no ka pūʻulu holoʻokoʻa. Ua hoʻoulu ʻia nā kala ʻālohilohi e nā kala o nā kīhāpai laʻau, a ʻokoʻa lākou mai nā kala haʻahaʻa i maʻa mau i loko o nā huahana like. Aia ka kikokikona wehewehe ma ke alo o ka pūʻolo ma kahi o ke kua, i mea e mālama wikiwiki ʻia ai nā pōmaikaʻi a me nā ʻike koʻikoʻi. He pūʻolo ʻo ia i hana ʻia me ka palasetika, he ʻano "doy pack," a aia i loko he zipa e mālama hou ai i ka hou o nā laʻau ma hope o ka wehe mua ʻana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā 4Vita Herbs Ka Hana Nui: Hoʻoūhini Mea ʻAi no nā Mea Inu Laʻau i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā 4Vita Herbs Ka Hana Nui: Hoʻoūhini Mea ʻAi no nā Mea Inu Laʻau he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā 4Vita Herbs Ka Hana Nui: Hoʻoūhini Mea ʻAi no nā Mea Inu Laʻau i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Nā Ana a me ka Hoʻopili
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Nā Lepili
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- ʻEnehana Hana
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Pilikia Hoʻolālā
- The most complicated part was to understand the differences and benefits of all herbs.
- Noiʻi
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Hoʻoulu Manaʻo
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Ka Lōʻihi o ka Papahana
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Kaʻina Hana
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Nā Lālā Hui
- Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis - Nā Kuleana Kiʻi
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
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