Mingluye Hana Nui: Ka Hoʻopaʻa ʻIa ʻana o ka Mea Inu ʻOna na Wen Liu, Bo Zheng and Weijie Kang

ʻO Mingluye Hana Nui: Ka Hoʻopaʻa ʻIa ʻana o ka Mea Inu ʻOna na Wen Liu, Bo Zheng and Weijie Kang he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2021

Mingluye Hana Nui: Ka Hoʻopaʻa ʻIa ʻana o ka Mea Inu ʻOna

na Wen Liu, Bo Zheng and Weijie Kang

Mea Kūʻai: Anhui Mingguang Liquor Co., Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

19,550

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #119677

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Mingluye Hana Nui: Ka Hoʻopaʻa ʻIa ʻana o ka Mea Inu ʻOna

Kikokikona Puke: ʻO Mingluye kahi hoʻolālā hoʻopaʻa no ka baijiu, kahi mea inu ʻona kuʻuna Kina i hana nui ʻia mai nā pī lenalena. Ua hoʻoulu ʻia ke ʻano o ka ʻōmole e ka pī lenalena, kahi mea i hoʻohana pū ʻia ma ke ʻano he lāʻau lapaʻau Kina. Hōʻike nā laina kūpono keʻokeʻo ma luna o ka ʻōmole i ka ʻōpū kupu o ka pī, e hōʻailona ana i ke ola hou. Ua kāhāhā ʻia ke kino o ka ʻōmole i nā kumu hoʻohālike o nā lau, kumu, a me nā hua o ka pī lenalena, a loaʻa i ka pōʻī ke kāka'a honua maoli. Ua hana ʻia ka pahu waho me ka pepa kūikawā i hoʻopau ʻia i ke keleawe a me ke kāhāhā ʻana. Ua mālama ʻia ka hoʻolālā hoʻopaʻa ma ke ʻano maʻalahi e kaupalena ai i ka hoʻohana ʻana i nā mea.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Mingluye Hana Nui: Ka Hoʻopaʻa ʻIa ʻana o ka Mea Inu ʻOna i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mingluye Hana Nui: Ka Hoʻopaʻa ʻIa ʻana o ka Mea Inu ʻOna he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Mingluye Hana Nui: Ka Hoʻopaʻa ʻIa ʻana o ka Mea Inu ʻOna i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Nā Ana a me ka Hoʻopili: 130mm*100mm*280mm
Nā Lepili: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
ʻEnehana Hana: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Pilikia Hoʻolālā: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Noiʻi: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Hoʻoulu Manaʻo: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Ka Lōʻihi o ka Papahana: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Kaʻina Hana: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Nā Lālā Hui: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang