Genki Forest Ka Hana Nui: Hoʻopaʻa ʻŌmole Wai ʻŌhū by Genki Forest

Genki Forest Ka Hana Nui: Hoʻopaʻa ʻŌmole Wai ʻŌhū by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2021

Genki Forest Ka Hana Nui: Hoʻopaʻa ʻŌmole Wai ʻŌhū

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Genki Forest Ka Hana Nui: Hoʻopaʻa ʻŌmole Wai ʻŌhū

Kikokikona Puke: ʻO Genki Forest kahi hoʻolālā hoʻopaʻa ʻōmole no ka wai ʻōhū. Hana ʻia ka ʻōmole me ka PET, he mea palasitika māmā a ʻikea maopopo ʻia hoʻi, kūpaʻa i ke kuʻi ʻana a kōkua i ka mālama ʻana i ke kalapona kiʻokiʻo ma loko. Hoʻonoho ʻia kekahi hōʻailona Kina nui ʻeleʻele, i hoʻoulu ʻia e ke kākau lima kahiko, ma luna o kahi ʻili keʻokeʻo ākea, e hāʻawi ana i ka lipine i kahi nānā maʻalahi a hou. Māhoahoa ke kāhaha o ka ʻōmole, a ʻo kahi haiki loa e kau ai i ka lima e paʻa ai, e hoʻomaikaʻi ana i ka ʻoluʻolu o ka paʻa ʻana. Aia ma ke poʻohiwi kahi apo huinakolu poholua, a kākau ʻia ma ka pōhaku pani kahi pua e hōʻike ana i ke ala wehe. He 67.3 mm ka laulā a he 209.25 mm ke kiʻekiʻe o ka ʻōmole.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Genki Forest Ka Hana Nui: Hoʻopaʻa ʻŌmole Wai ʻŌhū i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Genki Forest Ka Hana Nui: Hoʻopaʻa ʻŌmole Wai ʻŌhū he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Genki Forest Ka Hana Nui: Hoʻopaʻa ʻŌmole Wai ʻŌhū no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai