Burning Tea Hana Nui: Ka Hōʻōki ʻana o ka ʻŌpaka Wai Inu na Genki Forest

ʻO Burning Tea Hana Nui: Ka Hōʻōki ʻana o ka ʻŌpaka Wai Inu na Genki Forest he mea lanakila hanohano loa o ka 2021 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2021

Burning Tea Hana Nui: Ka Hōʻōki ʻana o ka ʻŌpaka Wai Inu

na Genki Forest

Mea Kūʻai: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #119725

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Burning Tea Hana Nui: Ka Hōʻōki ʻana o ka ʻŌpaka Wai Inu

Kikokikona Puke: ʻO Burning Tea he hoʻolālā hoʻopaʻa no kahi wai inu kī i loko o ka ʻōmole. Hana ʻia ka ʻōmole me ka PET, he mea paʻa māmā a ʻikea maka hoʻi, e kūpaʻa ana i ke kuʻi ʻana. He ʻeleʻele a keʻokeʻo ka lepili ma ka nui loa, a aia kekahi hōʻailona ahi gula ma ke alo i ʻike maopopo ʻia ai ka waiwai ma waena o nā waihona pihaʻohana. Hoʻohana ʻia nā huaʻōlelo o ka inoa waiwai ma ke ʻano kākau kahiko o Kina, ʻo ia hoʻi ke ʻano "official script." Ua 66 mm ka laulā a 220 mm ke kiʻekiʻe o ka ʻōmole. Ua kākoʻo ʻia ka ʻōpū o ka ʻōmole i loko i mea e maʻalahi ai ka paʻa lima, a hoʻohui ʻia kekahi kumu apo e hoʻoikaika ai ke kūpaʻa. Hōʻike nā kala kua i kēlā me kēia ʻono.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Burning Tea Hana Nui: Ka Hōʻōki ʻana o ka ʻŌpaka Wai Inu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Burning Tea Hana Nui: Ka Hōʻōki ʻana o ka ʻŌpaka Wai Inu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Burning Tea Hana Nui: Ka Hōʻōki ʻana o ka ʻŌpaka Wai Inu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Nā Ana a me ka Hoʻopili: Width 66mm x Height 220mm
Nā Lepili: Branding, Packaging, bottle, 3D, water
ʻEnehana Hana: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Pilikia Hoʻolālā: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Noiʻi: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Hoʻoulu Manaʻo: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Ka Lōʻihi o ka Papahana: The project started in June 2017.
Kaʻina Hana: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Nā Lālā Hui: Xiaochen Liu
Chu Xu
Nā Kuleana Kiʻi: Xiaochen Liu