Yanjing White Beer Ka Hana Nui: Ka ʻEke Pia na Gen Xu and Feihu Han

ʻO Yanjing White Beer Ka Hana Nui: Ka ʻEke Pia na Gen Xu and Feihu Han he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2021

Yanjing White Beer Ka Hana Nui: Ka ʻEke Pia

na Gen Xu and Feihu Han

Mea Kūʻai: Beijing Yanjing Brewery Co.,Ltd.

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #120520

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Yanjing White Beer Ka Hana Nui: Ka ʻEke Pia

Kikokikona Puke: ʻO Yanjing White Beer he hoʻolālā ʻeke no ka pia i loko o ka hue a me ke kini. Hoʻohui nā kiʻi i nā moʻomeheu Kina a me Kelemania, me nā kala i loaʻa mai ka lole pôpeku Kelemania a me nā kiʻi o ka malt a me ka hops i mea hoʻomanaʻo iā Kelemania, ke kumu o ka pia keʻokeʻo. Hoʻokūkū kekahi papa poʻo like me ka pale koa i ka inoa huahana a mālama pū i ke kaulike o ka hoʻolālā. Hahai ke kini i ka nui o ka poho lima maʻamau no ka paʻa palekana, a hiki ke paʻa ʻia ka hue lolo i kekahi kiʻekiʻe. Hana ʻia ka hue mai ke aniani hana hou ʻia a ʻo ke kini mai ke alumini hana hou ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Yanjing White Beer Ka Hana Nui: Ka ʻEke Pia i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yanjing White Beer Ka Hana Nui: Ka ʻEke Pia he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yanjing White Beer Ka Hana Nui: Ka ʻEke Pia i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Nā Ana a me ka Hoʻopili: 67.4*67.4*248mm, 54*54*170mm
Nā Lepili: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
ʻEnehana Hana: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Pilikia Hoʻolālā: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Noiʻi: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Hoʻoulu Manaʻo: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Ka Lōʻihi o ka Papahana: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Kaʻina Hana: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Nā Lālā Hui: Feihu Han
Gen Xu
Da Wu