Doritos One Kiss One Donation Hoʻolaha Hoʻolaha Kikohoʻe na Dennis Furniss

ʻO Doritos One Kiss One Donation Hoʻolaha Hoʻolaha Kikohoʻe na Dennis Furniss he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.

GulaHoʻolaha· 2021

Doritos One Kiss One Donation Hoʻolaha Hoʻolaha Kikohoʻe

na Dennis Furniss

Mea Kūʻai: Doritos

Mea Lanakila A' Design Award Gula ma ka Māhele Hoʻolaha

97,375

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #122993

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Doritos One Kiss One Donation Hoʻolaha Hoʻolaha Kikohoʻe

ʻO One Kiss, One Donation kekahi hoʻolaha hoʻolaha kikohoʻe i hana ʻia no Doritos e kākoʻo ana i ke kaiāulu LGBTQ. Ua kono ka hoʻolaha i nā kānaka e kaʻana like i nā kiʻi o lākou iho e hāʻawi ana i ka honi i nā hoaaloha, ka ʻohana a me nā mea aloha. Ua hoʻololi ʻia kēlā me kēia honi i kaʻana like ʻia i hāʻawi kālā i ke kaiāulu. Ua lawe ʻia ka hoʻolaha ma ke kīwī, ka pāhana kaiapili, nā ala pūnaewele a me nā hana hoʻoulu i kapa ʻia ka inoa. Ua hoʻohana ʻia no ʻelua mahina ma Mekiko a me Palakila a ua loaʻa nā pane mai nā wahi a puni ka honua. ʻO ka pahuhopu ka hoʻopili ʻana i nā kānaka i ka manawa o ka hoʻokaʻawale kaiapili.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Doritos One Kiss One Donation Hoʻolaha Hoʻolaha Kikohoʻe i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Doritos One Kiss One Donation Hoʻolaha Hoʻolaha Kikohoʻe he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Doritos One Kiss One Donation Hoʻolaha Hoʻolaha Kikohoʻe i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Nā Ana a me ka Hoʻopili: Does not apply
Nā Lepili: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
ʻEnehana Hana: We leveraged a marketing mix of TV, social media, online, branded activations.
Pilikia Hoʻolālā: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Noiʻi: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Hoʻoulu Manaʻo: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Ka Lōʻihi o ka Papahana: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Kaʻina Hana: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Nā Lālā Hui: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Nā Kuleana Kiʻi: All images are property of PepsiCo International