Gula ʻUhi · 2021
Pepsi Culture Ka Pūʻulu Kini Mea Inu Paʻi Kaupalena ʻia
- A' Design Award Gula 2021 in ʻUhi
- CLIENT: Pepsi
- Estimated Number of Design Views: 34,720
- Verification code AE50004190 · Verify this award
Colors
About Pepsi Culture Ka Pūʻulu Kini Mea Inu Paʻi Kaupalena ʻia
He pūʻulu kini paʻi kaupalena ʻia ʻo Pepsi Culture i hana ʻia no kekahi hōʻailona mea inu ma Mekiko. He ʻeono kini hōʻiliʻili ko ka pūʻulu, a hōʻike kēlā me kēia kini i hoʻokahi kūlanakauhale Mekiko. Ua hoʻololi ʻia nā moʻolelo kūloko, nā kuʻuna a me nā kuhikuhi noʻeau i loko o nā lauana kiʻi e hui pū ana i nā hōʻailona moʻomeheu kahiko me kahi ʻano hoʻolālā o kēia wā. Hana ʻia kēlā me kēia kini me ka ʻalumini, paʻa ka nui he 12 ʻauneke, a hoʻopau ʻia me ka paʻi offset kiʻekiʻe ka maiau. Kūʻai ʻia nā kini pākahi, a i ka hui pū ʻana, hana lākou i pūʻulu e hōʻike ana i ka ʻokoʻa o nā ʻāina like ʻole.
About the A' Design Award Gula
Ua lanakila ka hoʻolālā Pepsi Culture Ka Pūʻulu Kini Mea Inu Paʻi Kaupalena ʻia i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pepsi Culture Ka Pūʻulu Kini Mea Inu Paʻi Kaupalena ʻia he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Pepsi Culture Ka Pūʻulu Kini Mea Inu Paʻi Kaupalena ʻia i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Press Kit
- Unique Properties
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- Dimensions & Packaging
- 12 Oz Cans, sold individually as a series.
- Tags
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- Production Technology
- High definition offset printing on alluminum
- Design Challenge
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- Research
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- Inspiration
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- Project Duration
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- Operation Flow
- Not applicable
- Patents
- Not applicable
- Image Credits
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
