Bel Gusto ʻE‘ehia Pahu: Wahī Pāsета na Olga Takhtarova

ʻO Bel Gusto ʻE‘ehia Pahu: Wahī Pāsета na Olga Takhtarova he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2021

Bel Gusto ʻE‘ehia Pahu: Wahī Pāsета

na Olga Takhtarova

Mea Kūʻai: Sot F&d

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

29,305

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #123472

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Bel Gusto ʻE‘ehia Pahu: Wahī Pāsета

ʻO Bel Gusto he wahī no kekahi laina pāsta hou i hana ‘ia mai ka palaoa durum. Hoʻokumu ‘ia ka wahī ma ke ‘ano he pahu leka i hoʻouna ‘ia mai ‘Italia mai. Hoʻohana ‘ia nā po‘oleka, nā kaha po‘oleka, nā ki‘i lima o nā wahi mo‘olelo o ‘Italia, a me kekahi ho‘ohālike ‘ana i ka pepa kraft. Hiki i ka mea kū‘ai aku ke ‘ike i ka pāsta i loko o ka pahu ma mua o ke kū‘ai ‘ana ma o kekahi puka nānā. Ke ho‘oka‘awale nei nā kaha kala me ka mā‘ona a me ka mālamalama like i nā ‘ano pāsta like ‘ole i loko o ka laina. Pa‘i ‘ia nā wahī ma ke kili PET me ka wanika koho.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Bel Gusto ʻE‘ehia Pahu: Wahī Pāsета i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Bel Gusto ʻE‘ehia Pahu: Wahī Pāsета he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Bel Gusto ʻE‘ehia Pahu: Wahī Pāsета e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Nā Ana a me ka Hoʻopili: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Nā Lepili: packaging, pasta, Italy, food
ʻEnehana Hana: PET film. Сolor CMYK, PANTONE. Selective varnish
Pilikia Hoʻolālā: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Noiʻi: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Hoʻoulu Manaʻo: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Ka Lōʻihi o ka Papahana: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Kaʻina Hana: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.