Lele i ka ʻike
Lowen ʻŌhua Waiʻona Pia na China Resources Snow Breweries Ltd.

ʻO Lowen ʻŌhua Waiʻona Pia na China Resources Snow Breweries Ltd. he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KalaʻUhi· 2022

Lowen ʻŌhua Waiʻona Pia

na China Resources Snow Breweries Ltd.

Mea Kūʻai: China Resources Snow Breweries

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

28,466

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #136751

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Lowen ʻŌhua Waiʻona Pia

He hoʻolālā ʻōhua ʻo Lowen no kekahi papahana pia. Hoʻohui ʻia ka hoʻolālā i ke kaha kiʻi peni, ka noʻeau mezzotint, a me ka pena kiʻi kākau uhi alanui. Hōʻailona nā kinona ʻanoʻano a me nā kala ʻālohilohi i nā ʻono like ʻole, e komo pū ana ka rasapeli, ka celi, a me ka Weissbier, no laila hiki ke ʻike wikiwiki a pololei i kēlā me kēia ʻano. Hoʻokūʻē nā kiʻi pena i nā kiʻi ʻāhiu a me nā kiʻi mālie e hana i kahi hopena ʻike ikaika a me kahi ʻano pilikanaka. Hana ʻia nā kini me ka alumini a hana ʻia nā ʻōmole me ke aniani. Mālama kahi kaʻina paʻi kikoʻī i kēlā me kēia kiʻi me ka mōakāka a me ka pololei.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Lowen ʻŌhua Waiʻona Pia i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lowen ʻŌhua Waiʻona Pia he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Lowen ʻŌhua Waiʻona Pia e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Nā Ana a me ka Hoʻopili
70 mm x70 mm x17 mm
ʻEnehana Hana
The can is made of aluminum and the bottle is made of glass.
Pilikia Hoʻolālā
As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Hoʻoulu Manaʻo
The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Ka Lōʻihi o ka Papahana
The project started in 2020 and finished in March, 2022.
Kaʻina Hana
The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.

Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa