Lay's Love Hana Nui: Ka Hōʻeha Meaʻai by PepsiCo Design and Innovation

Lay's Love Hana Nui: Ka Hōʻeha Meaʻai by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2022

Lay's Love Hana Nui: Ka Hōʻeha Meaʻai

by PepsiCo Design and Innovation

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Lay's Love Hana Nui: Ka Hōʻeha Meaʻai

Kikokikona Puke: ʻO Lay's Love kahi hoʻolālā hōʻeha i hana ʻia no ʻelua ʻono meaʻai kūikawā ma India, ʻo Lay's Herby Crush a me Lay's Cheesy Love. Hōʻike kēlā me kēia ʻeke i kahi lima i paʻa ʻia i ke ʻano hapalua puʻuwai, no laila ke kau ʻia ʻelua ʻeke ma ka ʻaoʻao a ka ʻaoʻao, hoʻopiha lākou i ka puʻuwai a hoʻohui i nā ʻono ʻelua. Aia ma waena o ka ʻeke kahi palapala kaha nui e hōʻike ana i ka inoa o ka ʻono. Ma hope o kēlā me kēia kiʻi lima, aia nā aka kanaka o nā hoa pili e hele wāwae ana ma ke kahakai, me nā lāʻau pāma a me nā ao māmā. Ua hana ʻia kēia hoʻolālā waihoʻoluʻu e hōʻailona ai i ke aloha a me ka hoa pili ma waena o ka poʻe ʻōpio.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Lay's Love Hana Nui: Ka Hōʻeha Meaʻai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lay's Love Hana Nui: Ka Hōʻeha Meaʻai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Lay's Love Hana Nui: Ka Hōʻeha Meaʻai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
Inspiration: Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.

Read the Press Release