Lay's Smiles Campaign Hana Nui: Ka Hoʻopaʻa ʻAi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.
KeleaweʻUhi· 2022
Lay's Smiles Campaign Hana Nui: Ka Hoʻopaʻa ʻAi
by PepsiCo Design and Innovation
A' Design Award Keleawe Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #137247The Design
About Lay's Smiles Campaign Hana Nui: Ka Hoʻopaʻa ʻAi
Kikokikona Puke: ʻO ka Lay's Smiles Campaign he hoʻolālā hoʻopaʻa ʻai i hoʻokuʻu ʻia ma Rusia. He helehelena ʻakaʻaka nui ke ʻano ʻike nui ma kēlā me kēia ʻeke. Mālama ka hoʻopaʻa ʻana i ka ʻike kaulana o Lay's a me nā waihoʻoluʻu e hōʻike ana i ke ʻono o ka huahana. Hōʻike ʻia hoʻi ke kākoʻo i ka Friendship Program a ka Best Buddies Foundation ma luna o ka ʻeke. Hāʻawi ʻia hoʻokahi ruble i ka papahana no kēlā me kēia ʻeke i kūʻai ʻia. ʻO ka manaʻo, ʻo ia ke kaʻana like ʻana i kahi leka maikaʻi a me ka hōʻike ʻana i ka inoa kālepa he mea kumu i loaʻa ke kuleana.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Lay's Smiles Campaign Hana Nui: Ka Hoʻopaʻa ʻAi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lay's Smiles Campaign Hana Nui: Ka Hoʻopaʻa ʻAi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Lay's Smiles Campaign Hana Nui: Ka Hoʻopaʻa ʻAi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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