Bubly Bounce Hana Nui: Ka Hōʻeha Wai Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.
HaoʻUhi· 2022
Bubly Bounce Hana Nui: Ka Hōʻeha Wai Inu
by PepsiCo Design and Innovation
A' Design Award Hao Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #137233The Design
About Bubly Bounce Hana Nui: Ka Hōʻeha Wai Inu
Kikokikona Puke: ʻO Bubly Bounce kahi hoʻolālā hōʻeha wai inu no kahi laina wai ʻōpuʻu me ka kafeina. Hoʻonui kēia hōʻeha i kahi laina wai ʻōpuʻu i loaʻa mua, a hōʻike i ka hoʻohui ʻana o ka kafeina me ka ʻole o ka neʻe ʻana i ke ʻano kiʻi o nā wai inu ikaika. Mālama ʻia nā waihoʻoluʻu wiwoʻole a ʻālohilohi, nā ʻōpuʻu, nā aloha ʻoluʻolu, a me nā minoʻaka, no laila e maʻalahi ana ka ʻike ʻana i ka inoa kālepa. Hōʻike pū kēia hoʻolālā i ka hoʻohana ʻana i ʻelua ʻono i loko o hoʻokahi wai inu. Ua manaʻo ʻia kēia ʻōnaehana e hoʻomaikaʻi i ka poʻe kūʻai e kūʻai mau nei, a e kū kaʻawale maopopo ma ka papa kūʻai.
The Recognition
About the A' Design Award Hao
Ua lanakila ka hoʻolālā Bubly Bounce Hana Nui: Ka Hōʻeha Wai Inu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Bubly Bounce Hana Nui: Ka Hōʻeha Wai Inu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Bubly Bounce Hana Nui: Ka Hōʻeha Wai Inu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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