Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi by PepsiCo Design and Innovation

Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2022

Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi

by PepsiCo Design and Innovation

A' Design Award Hao Winner in ʻUhi Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi

Kikokikona Puke: ʻO ka Lay's 2021 Mood Match kahi ʻano hoʻopaʻa meaʻai liʻiliʻi i hana ʻia no kahi hāʻawi manuahi kūikawā ma ka pūnaewele kaiapili. Aia i loko o kēia pūʻulu ʻehā mau hoʻolālā i hoʻoulu ʻia e nā apo ʻano (mood rings), a pili kēlā me kēia i nā hoʻomanaʻo maikaʻi a me nā manaʻo aloha. ʻO ka manaʻo i haʻi ʻia, ʻo ia ke hoʻāla i ke kaha ikaika a i ʻole e hāʻawi i ke kaha maluhia. Ua hoʻohui ʻia kēlā me kēia hoʻolālā i kahi ʻono a me kahi manaʻo: ke mahalo no ka Grilled Cheese and Tomato Soup, ka manaʻolana no ka Cappuccino, ke ikaika hoʻoho no ka Chili, a me ka ʻoliʻoli no ka Salted Caramel. Hāʻawi kēia hoʻopaʻa i kahi hoʻomaha pōkole mai ke ola maoli o ka lā.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release