Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2022

Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi

by PepsiCo Design and Innovation

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #137246

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi

He hoʻolālā hōʻeha ʻai ʻo Lay's Flavor Swap Influencer Kit i hana ʻia no kahi papahana kauwela nāna i lawe mai i nā ʻono o Funyuns a me Doritos i loko o nā ʻōpaʻa Lay's. Hoʻohui ka hōʻeha i ke kālailai ʻeke Lay's o kēia manawa me nā waihoʻoluʻu waiwai o kēlā me kēia ʻono: uliuli no ka Cool Ranch a ʻōmaʻomaʻo no ka Funyuns. Hoʻomanaʻo kahi kumu hoʻohālikelike o nā apo like ʻole i nā ʻano o nā ʻōpaʻa mua a hōʻike i ka hui pū ʻana ma waena o nā waihoʻoluʻu. Ua hana ʻia kekahi pahu hoʻolauna hui a hāʻawi ʻia i nā poʻe kaulana pāpaho e hoʻomaka ai i nā kūkākūkā e pili ana i ka papahana.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release