Mirinda Vintage Special Edition Hana Nui: Hōʻeli Wahī Inu by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Hana Nui: Hōʻeli Wahī Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2022

Mirinda Vintage Special Edition Hana Nui: Hōʻeli Wahī Inu

by PepsiCo Design and Innovation

A' Design Award Hao Winner in ʻUhi Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Hana Nui: Hōʻeli Wahī Inu

Kikokikona Puke: ʻO Mirinda Vintage Special Edition kahi hoʻolālā hōʻeli no kahi inu palupalu. Ke waiho nei ka lepili i ka logo like ʻalani ma waenakonu, me ka inoa Mirinda i kau ʻia ma nā huapalapala pōpō, e like me nā pōpō, he ʻokoʻa ia mai ke ʻano hōʻailona o kēia manawa. Hoʻohana ʻia nā ʻōmole aniani i ʻike mau ʻia ai ka inu, a hoʻopau ʻia ke ʻano kahiko e nā pōʻai keʻokeʻo maʻemaʻe. Hoʻohui kēia hoʻolālā i nā hōʻailona hōʻailona mōʻaukala me kahi ʻano hou maʻalahi. ʻO ka hopena he hōʻeli hōʻiliʻili i manaʻo ʻia no ka poʻe ʻōpio a no ka poʻe i kamaʻāina mua i ka hōʻailona.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Mirinda Vintage Special Edition Hana Nui: Hōʻeli Wahī Inu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Mirinda Vintage Special Edition Hana Nui: Hōʻeli Wahī Inu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Mirinda Vintage Special Edition Hana Nui: Hōʻeli Wahī Inu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release