Gradient Vodka Soda Ka Hana Nui: Hoʻopaʻa ʻAno Vodka Soda na Mark Rowe and John Eresman

ʻO Gradient Vodka Soda Ka Hana Nui: Hoʻopaʻa ʻAno Vodka Soda na Mark Rowe and John Eresman he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2022

Gradient Vodka Soda Ka Hana Nui: Hoʻopaʻa ʻAno Vodka Soda

na Mark Rowe and John Eresman

Mea Kūʻai: Gradient Beverages Corp.

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

13,165

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #138803

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Gradient Vodka Soda Ka Hana Nui: Hoʻopaʻa ʻAno Vodka Soda

Kikokikona Puke: ʻO Gradient kahi hoʻolālā hoʻopaʻa no kahi pūʻolo hui ʻia o nā mea inu vodka soda. Loaʻa i ka pūʻolo ʻeono kini ʻoliʻoli 355 mililita me nā ikaika ʻona e emi mālie ana ma 8, 7, 6, 4, 3 a me 2 pākēneka o ka nui. Kau nā kini ma kahi laina hoʻokahi i loko o ka pahu, a hoʻomaʻemaʻe ʻia kahi kumu dot matrix mai ka pouli a i ka mālamalama ma waena o ka lālani. Wehe kahi ʻāpana puka kīke ʻia ma ke kihi i ka pahu mai ka ʻaoʻao ikaika a hiki i ka ʻaoʻao māmā, no laila lawe ʻia nā kini i kēlā kauoha. Paipai ka hoʻolālā i ka mālama pono i kēlā me kēia ahiahi. ʻEkolu ʻono i hāʻawi ʻia: raspberry lemon, cucumber mint, a me lime.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Gradient Vodka Soda Ka Hana Nui: Hoʻopaʻa ʻAno Vodka Soda i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Gradient Vodka Soda Ka Hana Nui: Hoʻopaʻa ʻAno Vodka Soda he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Gradient Vodka Soda Ka Hana Nui: Hoʻopaʻa ʻAno Vodka Soda i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Nā Ana a me ka Hoʻopili: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Nā Lepili: gradient, moderation, vodka soda, seltzer, gradually reducing,
ʻEnehana Hana: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Pilikia Hoʻolālā: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Noiʻi: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Hoʻoulu Manaʻo: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Ka Lōʻihi o ka Papahana: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Kaʻina Hana: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Nā Lālā Hui: Creative Director: John Eresman
Designer: Mark Rowe