Buenandanza Ka Hana Nui: Hoʻopaʻa ʻIʻo ʻAila ʻOliva na Antonio Cuenca

ʻO Buenandanza Ka Hana Nui: Hoʻopaʻa ʻIʻo ʻAila ʻOliva na Antonio Cuenca he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2022

Buenandanza Ka Hana Nui: Hoʻopaʻa ʻIʻo ʻAila ʻOliva

na Antonio Cuenca

Mea Kūʻai: Buenandanza

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #139831

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Buenandanza Ka Hana Nui: Hoʻopaʻa ʻIʻo ʻAila ʻOliva

Kikokikona Puke: ʻO Buenandanza he hoʻolālā hoʻopaʻa ʻiʻo no ka ʻaila ʻoliva. Me he mea lā he ʻelua ʻili ko ka ʻōmole: he aniani polū ʻeleʻele hohonu a me kahi lepili pepa keʻokeʻo e pūliki ana i ka puni. Hoʻopili ʻia ke kala polū ʻeleʻele me ka mālie, aʻo ka lepili keʻokeʻo kālailai naʻe e hōʻike i kahi nānā kūlohelohe. ʻO nā hōʻailona pōʻai a me huinakolu, i kau ʻia me ke kila gula, e hoʻomanaʻo mai ana i ka lau ʻoliva maka a me ka hua ʻoliva ʻōvala. ʻO nā ʻano poepoe a me ke aniani mānoanoa e hōʻike ana i ka maikaʻi kiʻekiʻe. ʻO ke aniani panipaniʻole i pale i ke kukui a kōkua i ka mālama ʻana i ka ʻaila. Hoʻopau ʻia kēia ʻōmole liʻiliʻi a paʻakikī me kahi pōhaku pani ʻāpiʻi-ʻole a hoʻopiha hou ʻole ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Buenandanza Ka Hana Nui: Hoʻopaʻa ʻIʻo ʻAila ʻOliva i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Buenandanza Ka Hana Nui: Hoʻopaʻa ʻIʻo ʻAila ʻOliva he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Buenandanza Ka Hana Nui: Hoʻopaʻa ʻIʻo ʻAila ʻOliva i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Nā Ana a me ka Hoʻopili: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Nā Lepili: packaging, design, package, branding
ʻEnehana Hana: Tinted glass, paper label and stamping.
Pilikia Hoʻolālā: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Noiʻi: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Hoʻoulu Manaʻo: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Ka Lōʻihi o ka Papahana: The project started in november 2021 in Ubeda and finished in january 2022.
Kaʻina Hana: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.