Shadlee Hana Nui: Ka ʻEke ʻOki Wai Hua by Mohammadreza Eslamparast

Shadlee Hana Nui: Ka ʻEke ʻOki Wai Hua by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2022

Shadlee Hana Nui: Ka ʻEke ʻOki Wai Hua

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Shadlee Hana Nui: Ka ʻEke ʻOki Wai Hua

Book Text: He kaʻina ʻeke ʻoki wai hua ʻo Shadlee i hana ʻia no nā ʻono hua ʻewalu, me ka halakahiki, ka manako a me ka sekelā ʻawaʻawa. He 45 mm ka laulā o kēlā me kēia pahu pepa, he 45 mm ka hohonu, a he 130 mm ke kiʻekiʻe. Ua kaha lima ʻia nā kiʻi ma ke ʻano cubism, a laila ua kikohoʻe ʻia a hoʻopau ʻia ma ke kamepiula. Hoʻohana ʻia nā waihoʻoluʻu palahalaha no ka mea ʻaʻole hiki i ke ʻano paʻi flexography ke hana i nā hoʻololi liʻiliʻi o ka waihoʻoluʻu. Hōʻike kēlā me kēia ʻeke i kekahi helehelena noʻonoʻo me nā kikoʻī e like me nā lau, nā hua, nā mea kani a i ʻole nā mea haʻuki. Pili ka waihoʻoluʻu o kēlā me kēia ʻeke i kona ʻono.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Shadlee Hana Nui: Ka ʻEke ʻOki Wai Hua i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Shadlee Hana Nui: Ka ʻEke ʻOki Wai Hua he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Shadlee Hana Nui: Ka ʻEke ʻOki Wai Hua e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.