Buddy Workwear 'Ike Kaha Waihoʻoluʻu by Pilotfisch GmbH and Co. KG

Buddy Workwear 'Ike Kaha Waihoʻoluʻu by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

KalaHoʻolaha· 2022

Buddy Workwear 'Ike Kaha Waihoʻoluʻu

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award Kala Winner in Hoʻolaha Category

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Verified Award Winner

Verify Award Status for #140102

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Buddy Workwear 'Ike Kaha Waihoʻoluʻu

ʻO Buddy Workwear kahi ʻike kaha waihoʻoluʻu i hana ʻia no kekahi mea hana lole hana ma Kelemānia. Hoʻokumu ka inoa ʻo Buddy i ke kikowaena o ka ʻike, a ua loaʻa mai kēia inoa mai ka inoa hui mua o ka ʻoihana. Ua lilo ka polū ʻeleʻele i waihoʻoluʻu nui a hoʻopuka i nā huahana a me nā kiʻi, ʻoiai ua hoʻohana ʻia ka polū māmā i waihoʻoluʻu koho a hōʻike. Hoʻopili nā waihoʻoluʻu ʻelua i kekahi i kekahi e like me nā hoaaloha. Kākoʻo ka palapala kikokikona maʻemaʻe a me nā huaʻōlelo maʻalahi i ke ʻano pololei o ka waihoʻoluʻu. Ua hoʻohana ʻia ka ʻike i nā puke liʻiliʻi i paʻi ʻia, kahi pūnaewele, kahi wikiō a me kahi hoʻolaha pāpaho pilikanaka.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Buddy Workwear 'Ike Kaha Waihoʻoluʻu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Buddy Workwear 'Ike Kaha Waihoʻoluʻu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Buddy Workwear 'Ike Kaha Waihoʻoluʻu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster