ʻO Alfa Honey Pahu na Antonia Skaraki he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2023

Alfa Honey Pahu

na Antonia Skaraki

Mea Kūʻai: Fragiadakis

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

15,455

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #141267

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Alfa Honey Pahu

Ka ʻohana Fragiadakis hoʻololi i ka ʻike a me ka aloha no ka meli i loko o kahi ʻike Alpha. ʻO ia ka mea i hāʻawi ʻia e ka nāture, no laila hiki i nā kānaka ke hoʻomaka hou! Ma ka pīʻāpā Helene, ʻo "Alpha" ka hua palapala mua a me ka paʻi mua o ka kamaʻilio ʻana. Me ka hoʻopuni ʻana i nā hiʻohiʻona kūikawā o ka huahana, ʻo ka hoʻolālā he maʻalahi loa i hiki ke hoʻākea, e waiho ana i ka meli e ʻōlelo no ia iho. Me kahi pahu aniani moʻakāka a me ka kikokikona kākau lima, e like me ka meli e kulu ana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Alfa Honey Pahu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Alfa Honey Pahu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Alfa Honey Pahu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Obsessed with the exceptional characteristics of the product, the design is as simple as possible, letting the honey speak for itself.
A transparent glass jar and a handwritten typography, resembles the dripping honey.
The honey comes out of the jar and creates the logo, indicating that there is nothing more to communicate than the purity of the product. Less is more!
Nā Lepili: Packaging design, honey
Pilikia Hoʻolālā: In the Greek alphabet, “Alpha” is the first letter and the initial imprint of communication.
It is the "Beginning" of everything. The first taste, the first smell, the first experience that is etched in our memory forever. It's the way we know the world.
Fragiadakis family transforms knowledge and love for honey into an Alpha experience.
It’s what nature offers, so we can begin Anew!
Hoʻoulu Manaʻo: Words that communicate quality, and quality can only be shown through the pure, raw and natural characteristics of one of the most important substances that nature can provide, honey.
Ka Lōʻihi o ka Papahana: The project started in July 2021 in Athens and finished in January 2022 in Athens, and was released on the market in Greece and Germany in May 2022.
Nā Lālā Hui: creative director: Antonia Skaraki
art director: Andreas Deskas