Noble 16 Zhenxuan Hana Nui: Ka Hōʻeke ʻAwaʻawa na Jingdezhen Jiushan Creative Co., Ltd.

ʻO Noble 16 Zhenxuan Hana Nui: Ka Hōʻeke ʻAwaʻawa na Jingdezhen Jiushan Creative Co., Ltd. he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2023

Noble 16 Zhenxuan Hana Nui: Ka Hōʻeke ʻAwaʻawa

na Jingdezhen Jiushan Creative Co., Ltd.

Mea Kūʻai: Guiniang Liqour Co., Limited

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

10,159

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #141872

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Noble 16 Zhenxuan Hana Nui: Ka Hōʻeke ʻAwaʻawa

Kikokikona Puke: ʻO Noble 16 Zhenxuan ka hōʻeke i hoʻolālāʻia no kahi ʻawaʻawa kiʻekiʻe kumukūʻai. Hahai ka ʻōmole i ke ʻano Baijiu maʻamau a hana ʻia mai ka pālaka ʻeleʻele i hoʻoluʻu ʻia. Ua kālaiʻia nā laina kahe a me nā kiʻi puʻu ma luna o ka ʻili me kahi ʻenehana relief Komohana. Ke hoʻāla nei ke kāhua ma ka ʻāʻī ʻōmole i nā pua hui Kina a me nā mauʻu wili Komohana. Ua paʻi ʻia ka lepili ma luna o ka pepa gula a ʻeleʻele i hōʻailona ʻia. Hoʻohana ka pahu lāʻau i pena ʻia ma waho i ke ʻano hoʻopaʻa e like me ka ʻili a me ke kāhili gula. Hōʻike kekahi ʻaoʻao i loko i kahi huila ʻono e wehewehe ana i ka ʻono. ʻO ka pahuhopu, ʻo ia ka hui ʻana o nā moʻomeheu ʻawaʻawa Kina a me Komohana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Noble 16 Zhenxuan Hana Nui: Ka Hōʻeke ʻAwaʻawa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Noble 16 Zhenxuan Hana Nui: Ka Hōʻeke ʻAwaʻawa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Noble 16 Zhenxuan Hana Nui: Ka Hōʻeke ʻAwaʻawa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
Nā Ana a me ka Hoʻopili: 148*120*280mm
Nā Lepili: Liquor, wine, package design
ʻEnehana Hana: The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
Pilikia Hoʻolālā: Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
Noiʻi: The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
Hoʻoulu Manaʻo: The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
Ka Lōʻihi o ka Papahana: The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
Kaʻina Hana: The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
Nā Lālā Hui: HN LIU
FANG TAI