Meer ʻo Ka Paʻi Kofe Koke na Masoud Najafi Amirkiasar

ʻO Meer ʻo Ka Paʻi Kofe Koke na Masoud Najafi Amirkiasar he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2023

Meer ʻo Ka Paʻi Kofe Koke

na Masoud Najafi Amirkiasar

Mea Kūʻai: Masoud Najafiamirkiasar

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #141887

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Meer ʻo Ka Paʻi Kofe Koke

ʻO ka hoʻolālā hoʻolālā o kahi huahana hou-i-market ʻaʻole wale e pili ana i ke ʻano o ka hoʻolālā akā pili pū kekahi i ke akamai o ka hoʻomaopopo ʻana i nā mea kūʻai aku & #039; nā manaʻo a kū i waho ma nā papa kūʻē i nā mea hoʻokūkū. I ka noʻonoʻo ʻana i kēia mau nuances, ua lawe ka Meer packaging design i ke ʻano huahana hope loa i mea hoʻohālike e hoʻoulu a hoʻopili i nā manaʻo āpau o nā mea aloha kofe. Eia kekahi, ʻo ka hoʻolālā a me ka nui o ka font unconventional he mea nui i ka huki ʻana i nā mea kūʻai aku i ka huahana. Hana ʻia kēia hoʻolālā me ka manaʻolana e hoʻololi koʻikoʻi i ka papa inu o nā hale kūʻai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Meer ʻo Ka Paʻi Kofe Koke i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Meer ʻo Ka Paʻi Kofe Koke he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Meer ʻo Ka Paʻi Kofe Koke i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Nā Ana a me ka Hoʻopili: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Nā Lepili: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
ʻEnehana Hana: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Pilikia Hoʻolālā: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Noiʻi: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Hoʻoulu Manaʻo: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Ka Lōʻihi o ka Papahana: The project started In Tehran in November 2020 and finished in May the following year
Kaʻina Hana: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Nā Palapala Kuleana: None.
Nā Kuleana Kiʻi: Image #1: photographer Bita Shakerin, Espresso, 2020