Heivy Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana no ka Inu Collagen by Jessica Yang - WeBranding Global

Heivy Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana no ka Inu Collagen by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2023

Heivy Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana no ka Inu Collagen

by Jessica Yang - WeBranding Global

Client: WeBranding Global

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Heivy Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana no ka Inu Collagen

Kikokikona Puke: ʻO Heivy kahi hoʻolālā hoʻopaʻa ʻāpana a me ka ʻike waiwai kālepa no kahi laina o nā mea inu collagen wai. Aia i loko o kēia laina ʻelima huahana i kapa ʻia ʻo Lullaby, Uplift, Revive, Fortify a me Protect. Hoʻohana kēlā me kēia ʻōmole i kāna mau waihoʻoluʻu a me nā kumu hoʻohālike ponoʻī iho e hōʻike ai i kahi ʻano ʻono ʻokoʻa, ʻoiai ke hoʻopili nei kahi hoʻolālā like ʻia i ka laina holoʻokoʻa i mea e hoʻohui ai. Hoʻokau ʻia nā mea inu i loko o nā ʻōmole aniani e ana ana he 35 ma 35 ma 107 mīlimika, i hana ʻia mai ka mea kūpono e hoʻohana hou piha ʻia. ʻO ke kumu o kēia hoʻolālā, ʻo ia ka hāʻawi ʻana i ka inoa kālepa i kahi memo maopopo a kūlike e pili ana i ke olakino a me ke ola ikaika.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Heivy Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana no ka Inu Collagen i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Heivy Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana no ka Inu Collagen he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Heivy Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana no ka Inu Collagen i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Dimensions & Packaging: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tags: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Production Technology: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Design Challenge: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Research: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspiration: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Project Duration: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Operation Flow: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Team Members: Creative Director: Jessica Yang
WBG Creative Team