ʻO Guo Nian Hao 包装 na Xiaohongshu he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2023

Guo Nian Hao 包装

na Xiaohongshu

Mea Kūʻai: Xiaohongshu

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #142120

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Guo Nian Hao 包装

ʻO ka pahu makana makahiki hou o Xiaohongshu 2022 mai kahi moʻolelo e pili ana i ka Spring Festival. Ke hoʻomau nei i ka moʻomeheu o nā kūpuna, ua hoʻomākaukau ʻo Xiaohongshu i kahi ʻano ʻokoʻa o Light, Sound, a me Red. Loaʻa nā makana i kahi kukui pō hoʻomoana, Halli Galli, nā envelopes ʻulaʻula, a me kahi puke kalena ʻulaʻula e hōʻike ana iā Xiaohongshu. Hoʻohui kēia pahu makana i nā moʻolelo kaʻao me ʻekolu ʻano makana, e hana ana i kahi ala hoʻolālā hou mai ka moʻomeheu kuʻuna. Manaʻolana ia e hōʻike i nā manaʻo maikaʻi no ka Makahiki Hou Kina a hāʻawi i kahi hoʻoilina moʻomeheu i ka hanauna hou.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Guo Nian Hao 包装 i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Guo Nian Hao 包装 he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Guo Nian Hao 包装 no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Nā Ana a me ka Hoʻopili: Width 345mm* Depth 285mm* Height 100mm
Nā Lepili: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
ʻEnehana Hana: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Pilikia Hoʻolālā: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Noiʻi: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Hoʻoulu Manaʻo: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Ka Lōʻihi o ka Papahana: The project was launched in Shanghai in JAN 2022.
Kaʻina Hana: Gifts could only be found after tearing off the riddle sealed on the cover.
Nā Lālā Hui: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Nā Kuleana Kiʻi: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu