Hainan Beer Ka Hoʻopiʻi Pia by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2023
Hainan Beer Ka Hoʻopiʻi Pia
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #144565The Design
About Hainan Beer Ka Hoʻopiʻi Pia
He hoʻolālā hoʻopiʻi pia ʻo Hainan Beer i hoʻoulu ʻia e ka ʻāina a me ka moʻomeheu o Hainan. Aia ma ka ʻōmole aniani nā kiʻi kālai kiʻekiʻe i unuhi ʻia mai nā nalu kai, nā waʻa pea, nā hale kukui, nā kumu niu a me nā manu kai, a kākoʻo kona kino wīwī i ka paʻa ʻana me ka lima hoʻokahi. Ua paʻi ʻia ke kini alumini me ka ʻīnika loli waiwela, no laila ke emi ka mahana i ka wā hoʻomaʻalili, ʻike mālie ʻia mai kekahi kiʻi peʻa leka. Hana ʻia ka pahu waho me ka pepa kraft a ua hoʻohālike ʻia me he pahu ukana lā. Hoʻopili ka hoʻopiʻi i ka pia i ka nani kūloko a me ke ʻano nohona kūloko maha loa.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Hainan Beer Ka Hoʻopiʻi Pia i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Hainan Beer Ka Hoʻopiʻi Pia he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Hainan Beer Ka Hoʻopiʻi Pia e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Dimensions & Packaging
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Tags
- beer, localization of design, Hainan, cultural elements, Hainan style
- Production Technology
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Design Challenge
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Research
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Inspiration
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Project Duration
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Operation Flow
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
- Team Members
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
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