ʻO Nikasi Ka Pūʻolo ʻŌmole Pia na Tiger Pan he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2023
Nikasi Ka Pūʻolo ʻŌmole Pia
na Tiger Pan
Mea Kūʻai: Tsingtao Brewery Co., Ltd.
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #144946Ka Hoʻolālā
E Pili Ana iā Nikasi Ka Pūʻolo ʻŌmole Pia
He hoʻolālā pūʻolo ʻo Nikasi no kahi pia keʻokeʻo kiʻekiʻe. Ua kālai ʻia ka ʻāʻī o ka ʻōmole ma ke ʻano paʻa kolu, a ke lawe nei ia i kahi kiʻi geometric kōkala o Ninkasi, i wehewehe ʻia ma ka moʻolelo kahiko ʻo ia ke akua wahine mua o ka hana pia. Ua ʻānai ʻia kekahi hapa o ke kino o ka ʻōmole, a ua hoʻolālā ʻia ka lepili hoʻokiʻekiʻe e hōʻike i ke kapa lōʻihi o ke akua wahine. Ma kahi o ka hilinaʻi wale ʻana i kahi lepili paʻi ʻia, na ke ʻano aniani kālai ʻia e hāʻawi i ka pia i kona ʻike pilikino. He 63 mm ka laulā o ka ʻōmole, he 63 mm ka hohonu, a he 225 mm ke kiʻekiʻe. Ma o ka hoʻāʻo pinepine ʻana a me ka hoʻohālike paʻa kolu i hiki ai ka hana nui ʻana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Nikasi Ka Pūʻolo ʻŌmole Pia i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Nikasi Ka Pūʻolo ʻŌmole Pia he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Nikasi Ka Pūʻolo ʻŌmole Pia e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Nā Ana a me ka Hoʻopili
- Width 63mm x Depth 63mm x Height 225mm
- Nā Lepili
- beer, Sumerian civilization, white beer, package, Tiger Pan
- ʻEnehana Hana
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Pilikia Hoʻolālā
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Noiʻi
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Hoʻoulu Manaʻo
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Ka Lōʻihi o ka Papahana
- 2021 September to 2022 August
- Kaʻina Hana
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Nā Palapala Kuleana
- Tiger Pan
- Nā Lālā Hui
- Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You - Nā Kuleana Kiʻi
- Tiger Pan
Kākoʻo ʻIa
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