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Nverhong Guihualinzang ʻo Ka Paʻi ʻana I Ka Mea Inu ʻawaʻawa na Wen Liu

ʻO Nverhong Guihualinzang ʻo Ka Paʻi ʻana I Ka Mea Inu ʻawaʻawa na Wen Liu he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KalaʻUhi· 2023

Nverhong Guihualinzang ʻo Ka Paʻi ʻana I Ka Mea Inu ʻawaʻawa

na Wen Liu

Mea Kūʻai: Shenzhen Oracle Creative Design Co., Ltd

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

26,346

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #144973

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Nverhong Guihualinzang ʻo Ka Paʻi ʻana I Ka Mea Inu ʻawaʻawa

He moʻolelo lōʻihi ko Shaoxing Nverhong Winery Co., Ltd. Hoʻokumu ʻia ma 1919, he ʻelele ia no Huangjiu. Aia ia ma Shanyu Dongguan, Shaoxing City, Zhejiang Province. ʻO ia kekahi o nā ʻoihana iwi kuamoʻo o Huangjiu ʻoihana ma Kina a me ka hope-hoʻomalu hui o ka lālā o ka China Alcohol Industry Association. ʻono a me ka ʻala ikaika a lōʻihi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Nverhong Guihualinzang ʻo Ka Paʻi ʻana I Ka Mea Inu ʻawaʻawa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Nverhong Guihualinzang ʻo Ka Paʻi ʻana I Ka Mea Inu ʻawaʻawa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Nverhong Guihualinzang ʻo Ka Paʻi ʻana I Ka Mea Inu ʻawaʻawa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Nā Ana a me ka Hoʻopili
125X117X320mm
Nā Lepili
Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
ʻEnehana Hana
In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Pilikia Hoʻolālā
At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Noiʻi
The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Hoʻoulu Manaʻo
With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Ka Lōʻihi o ka Papahana
2021.6-2022.3
Kaʻina Hana
The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Nā Lālā Hui
Wen Liu
Xianguo Wang

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.

Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa