Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha by Cansu Dagbagli Ferreira

Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2023

Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha

by Cansu Dagbagli Ferreira

Client: Nutrili

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #147623

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha

Nā mea hoʻohui ʻono, nā pōmaikaʻi hiki ʻole ke hōʻole ʻia. ʻO Nutrili e pili ana i ka lawe ʻana i nā mea hoʻohui kiʻekiʻe, kūlohelohe a hoʻomau. Ua kauoha ʻia ʻo Cansu Dagbagli Ferreira no ka hoʻokumu ʻana i ka ʻike maka a me nā hoʻolālā hoʻolālā. Hoʻokomo ka ʻike maka i ka ʻuhane ʻōpio a me ka ʻuhane hou o ka brand, me kona ʻano wiwo ʻole. Ma ke ʻano holoʻokoʻa, he hōʻike ia o ka ʻike a me nā waiwai o ka brand. ʻAʻole maikaʻi wale ka hoʻolālā paʻi ʻana akā ua hana noʻonoʻo ʻia e hoʻopiʻi i ka poʻe i manaʻo ʻia. ʻO ka hoʻohana ʻana i nā waihoʻoluʻu a me ka typography nui e kamaʻilio i ka manaʻo o ka brand & #039;

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu