Mouled Bonbon Pūʻolo Kau na Kamal Rizk - Bold Branding

ʻO Mouled Bonbon Pūʻolo Kau na Kamal Rizk - Bold Branding he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2023

Mouled Bonbon Pūʻolo Kau

na Kamal Rizk - Bold Branding

Mea Kūʻai: Voila Dessert shop

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

12,962

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #147557

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Mouled Bonbon Pūʻolo Kau

He hoʻolālā pūʻolo kēia no ka kāneki hua liko kūikawā i like ka nui me ka bonbon, i hana wale ʻia no ka manawa Mouled. Ua kūkulu ʻia ka manaʻo hoʻolālā ma luna o ke ʻano o ka bonbon i wahi ʻia a ua hoʻololi ʻia i ka lōʻihi o ka ʻōpū. Ua hoʻomaʻalahi ka mea hoʻolālā i ka ahaʻaina moʻomeheu kuʻuna o Mouled i nā mea kūikawā me ka hoʻohana ʻana i nā laina geometric maʻalahi. Ua hana ʻo ia i ka Kiʻi Pepe, ka Kanaka Koa, ka Lio, ka Maka ʻIno, a me ka Manu Aloha me nā poloka kala ʻōniʻoni. Ma ka hoʻohana ʻana i ka ʻano geometric like, ua hana ʻo ia i nā kikokikona koʻikoʻi o Mouled Bonbon e hui pū ai i ka manaʻo. He nānā hou kēia Mouled Bonbon no kahi ahaʻaina kuʻuna kahiko.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Mouled Bonbon Pūʻolo Kau i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Mouled Bonbon Pūʻolo Kau he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Mouled Bonbon Pūʻolo Kau no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Nā Ana a me ka Hoʻopili: Tube Width 100 x Diameter 100 x Height 270
Nā Lepili: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
ʻEnehana Hana: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Pilikia Hoʻolālā: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Noiʻi: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Hoʻoulu Manaʻo: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Ka Lōʻihi o ka Papahana: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Kaʻina Hana: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Nā Lālā Hui: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Nā Kuleana Kiʻi: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022