Gaenyeomsuda Puke Aʻo by Miraen Design Team

Gaenyeomsuda Puke Aʻo by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Hoʻonaʻauao, Mea Kōkua Aʻo a me ʻIke Hoʻomaʻamaʻa Competition Category.

KeleaweHoʻonaʻauao· 2023

Gaenyeomsuda Puke Aʻo

by Miraen Design Team

Client: Mirae-N

A' Design Award Keleawe Winner in Hoʻonaʻauao Category

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Verified Award Winner

Verify Award Status for #148329

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gaenyeomsuda Puke Aʻo

ʻO Gaenyeomsuda kahi puke aʻo makemakika i hoʻolālāʻia no nā haumāna ʻōpio. He hōʻemi ʻia ka inoa mai kahi ʻōlelo e hōʻike ana ʻo nā manaʻo pili (concepts) ke mea nui i ka makemakika. Hoʻohana ka logo i kahi kiʻi pōpō ʻōlelo a me kahi ʻano kaha lima, e hōʻike ana i ka hōʻemi a me ka hoʻoponopono pilikino i loaʻa i loko o ka moʻomeheu ʻōpio. ʻO ka pahuhopu, e hoʻohuli i ke aʻo ʻana i ka makemakika i mea like me ke kūkākūkā me kahi hoaaloha, i hiki i nā haumāna ke wehe i ka puke me ka manaʻo maluhia, ʻaʻohe hopohopo. Hoʻokahi ka nui o ka puke he 210 a me 260 mīlimeka. Ua uhi maluma ʻia nā ʻaoʻao a pau, a ua uhi ʻia ka logo a me nā kiʻi hōʻike me ka epoxy ʻike ʻia.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Gaenyeomsuda Puke Aʻo i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Gaenyeomsuda Puke Aʻo he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Gaenyeomsuda Puke Aʻo i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensions & Packaging: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tags: Textbook,Education,Print,Design,Branding
Production Technology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Design Challenge: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Research: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Project Duration: The project was from August 2022 to November 2022 and it went on sale from December 2022
Operation Flow: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong