Doritos W and Y Ka Hana Mua: Ka Hōʻeha ʻAi by PepsiCo Design and Innovation

Doritos W and Y Ka Hana Mua: Ka Hōʻeha ʻAi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā Pakahi a me Hoʻolālā Kūikawā Competition Category.

HaoPakahi· 2023

Doritos W and Y Ka Hana Mua: Ka Hōʻeha ʻAi

by PepsiCo Design and Innovation

A' Design Award Hao Winner in Pakahi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y Ka Hana Mua: Ka Hōʻeha ʻAi

Kikokikona Puke: ʻO Doritos W a me Y he hoʻolālā hōʻeha ʻai kūikawā i hana ʻia e hōʻailona i ka huakaʻi hope loa o ka pālua reggaeton ʻo Wisin lāua ʻo Yandel. ʻO ka hōʻeha kekahi ʻāpana o kahi ʻōnaehana kiʻi maoli ākea i hāʻawi ʻia no kahi manawa palena. Aia ma ke kua nā waihoʻoluʻu ʻulaʻula, keʻokeʻo, a me polū o ka hae Puerto Rico. Aia i waenakonu he kiʻi paʻi kiʻi ʻeleʻele a me ke keʻokeʻo i hoʻolālā ʻia o nā mea hana ʻelua, ma ka ʻaoʻao o ka kikokikona e hoʻolaha ana i ka huakaʻi honua ʻo La Ultima Mision. Hōʻike ʻia ka hōʻailona kihi o Doritos ma mua o ka pūʻolo me ka ʻike koʻikoʻi.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Doritos W and Y Ka Hana Mua: Ka Hōʻeha ʻAi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Doritos W and Y Ka Hana Mua: Ka Hōʻeha ʻAi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Doritos W and Y Ka Hana Mua: Ka Hōʻeha ʻAi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release