ʻO Lay's x Stranger Things Ka Hana Nui: Ka Pūʻolo ʻAi na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Pakahi a me Hoʻolālā Kūikawā.
KeleawePakahi· 2023
Lay's x Stranger Things Ka Hana Nui: Ka Pūʻolo ʻAi
na PepsiCo Design and Innovation
Mea Lanakila A' Design Award Keleawe ma ka Māhele Pakahi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #149733Ka Hoʻolālā
E Pili Ana iā Lay's x Stranger Things Ka Hana Nui: Ka Pūʻolo ʻAi
Kikokikona Puke: ʻO Lay's x Stranger Things kahi hoʻolālā pūʻolo ʻai laʻana pale i hana ʻia no kahi huahana ʻaʻī ʻuala. Hoʻohana ka pūʻolo i kahi papa ʻeleʻele me nā pōʻai like ʻula e ʻōlapalapa ana mai ka hōʻailona Lay's, ma kahi o ka melemele ʻālohilohi maʻamau. Hōʻike ʻia kahi mea ola mai ka moʻolelo me nā waha hāmama, a ʻike ʻia nā māʻiʻu e hoʻopaʻa ana i ka pūʻolo. Hoʻonoho ʻia ka hōʻailona Stranger Things ma lalo iho me ka huli i lalo, e hahai ana i ke kumuhana o ka hōʻike. Hōʻike ʻia kahi pepa ʻawaʻawa ʻā a me kahi ʻaʻī e hōʻailona ana i ka ʻono Flamin' Hot. Ua kūʻai ʻia ka pūʻolo ma nā hale kūʻai i koho ʻia ma Thailand.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Lay's x Stranger Things Ka Hana Nui: Ka Pūʻolo ʻAi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lay's x Stranger Things Ka Hana Nui: Ka Pūʻolo ʻAi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Lay's x Stranger Things Ka Hana Nui: Ka Pūʻolo ʻAi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Hoʻoulu Manaʻo
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
