Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā Pakahi a me Hoʻolālā Kūikawā Competition Category.

HaoPakahi· 2023

Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu

by PepsiCo Design and Innovation

A' Design Award Hao Winner in Pakahi Category

34,459

Verified Award Winner

Verify Award Status for #149741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu

ʻO Pepsi Black x Digital Shanghai FW he pahu wahī inu paʻa liʻiliʻi i hana ʻia no ka Shanghai Fashion Week. Hōʻike ke kāʻei i ke kumumanaʻo o ka hanana, ʻO Ke Kumu Hana Hou ʻAno. Puni ana kekahi apo waihoʻoluʻu i ka hōʻailona Pepsi, a ua kīkoʻo ʻia ke kiʻi ma kekahi ʻaoʻao hoʻokahi e hōʻike ana i ka hoʻonui ʻana o ka manawa a me ka wahi. Hoʻonoho ʻia nā pōʻai waihoʻoluʻu i wāwahi ʻia, i ke ʻano ʻākala a ʻōmaʻomaʻo, ma luna o ke kua ʻeleʻele no kekahi nānā koa a paʻa pālua. Hana ʻia kekahi hopena "digital glitch" ma o ka hui ʻana o nā kiʻi kīkoʻo like ʻole, e hōʻike ana i ka hui pū ʻana o ke ao kikohoʻe a me ke ao maoli.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release