Rockstar Spotlight Studios Keʻena Hoʻopaʻa Leo Neʻe by PepsiCo Design and Innovation

Rockstar Spotlight Studios Keʻena Hoʻopaʻa Leo Neʻe by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

KalaHoʻolaha· 2023

Rockstar Spotlight Studios Keʻena Hoʻopaʻa Leo Neʻe

by PepsiCo Design and Innovation

A' Design Award Kala Winner in Hoʻolaha Category

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Verified Award Winner

Verify Award Status for #149747

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rockstar Spotlight Studios Keʻena Hoʻopaʻa Leo Neʻe

He keʻena hoʻopaʻa leo neʻe ʻo Rockstar Spotlight Studios i hana ʻia ma ke ʻano he ʻike hōʻailona kālepa no nā malihini a me nā kamaʻāina o Venice Beach, Kaleponi. Hoʻokomo ʻia i loko o kēia hoʻokūkū ka Unplugged Mood Booth, a ua hōʻike ʻia e hoʻolauna i ka lehulehu i nā ʻono hou o Rockstar Unplugged. Hāʻawi ke keʻena i nā mea pena kiʻi ʻōpio, nā mea pāʻani wikiō a me nā mea hana noʻeau ʻē aʻe i kahi e hoʻopaʻa leo ai, e kūkā manaʻo ai a e loaʻa ai ka hoʻoulu manaʻo. Ua unuhi ʻia ke ʻano hōʻailona kālepa o Rockstar i loko o kahi ʻano kolu-anahulu, me nā kinona, nā waihoʻoluʻu a me nā hoʻopau hōʻailona i hoʻopili ʻia i nā papa hū kani, nā lako paʻa, nā uhi noho a me nā papa hōʻailona i hoʻopuka ʻia.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Rockstar Spotlight Studios Keʻena Hoʻopaʻa Leo Neʻe i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Rockstar Spotlight Studios Keʻena Hoʻopaʻa Leo Neʻe he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Rockstar Spotlight Studios Keʻena Hoʻopaʻa Leo Neʻe e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
Inspiration: The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.

Read the Press Release