Zhenjiu Zhencang Chinese Baijiu Ka Hoʻopili ʻIa ʻAna o nā Wai ʻOna by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2023
Zhenjiu Zhencang Chinese Baijiu Ka Hoʻopili ʻIa ʻAna o nā Wai ʻOna
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Kweichow Zhenjiu Chanpinzhongxin
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #149755The Design
About Zhenjiu Zhencang Chinese Baijiu Ka Hoʻopili ʻIa ʻAna o nā Wai ʻOna
He pūʻulu hoʻopili a hōʻikeʻike ʻo Zhenjiu Zhencang no kahi wai ʻona baijiu Pākē. Kau nā ʻōmole ma luna o kahi pā i hana ʻia me ke ʻano o ka pūpū momi, he kino i hoʻoulu ʻia e ka pena ʻo The Birth of Venus. Hoʻomanaʻo ke ʻano holoʻokoʻa i kahi moku pea e holo ana ma luna o nā nalu. Ua kālai ʻia kahi kumu aniani kristala me kahi hale hana waina kahiko a hoʻomālamalama ʻia e kahi kukui LED e kuhikuhi ana i ka mōʻaukala lōʻihi o ka mea hana. Hui pū ʻia ka metala, ka lāʻau, ka PMMA a me ka plastika e hana i kahi mea hōʻiliʻili. Hōʻike ke kumumanaʻo momi i ka manaʻo o ka hōʻailona kālepa no ka hanohano a me ka waiwai nui, no ka mea he mau hana lohi ka hana ʻana i ka wai ʻona a me ka hoʻokumu ʻana o ka momi.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Zhenjiu Zhencang Chinese Baijiu Ka Hoʻopili ʻIa ʻAna o nā Wai ʻOna i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zhenjiu Zhencang Chinese Baijiu Ka Hoʻopili ʻIa ʻAna o nā Wai ʻOna he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Zhenjiu Zhencang Chinese Baijiu Ka Hoʻopili ʻIa ʻAna o nā Wai ʻOna e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise) - Dimensions & Packaging
- 520mmx250mmx370mm
- Production Technology
- Metal, wood, PMMA, LED light, plastic
- Inspiration
- Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product. - Team Members
- Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu
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