Paraiso Puke Laʻana Pepa by Izabela Jurczyk

Paraiso Puke Laʻana Pepa by Izabela Jurczyk is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2023

Paraiso Puke Laʻana Pepa

by Izabela Jurczyk

Client: Zing

A' Design Award Keleawe Winner in ʻUhi Category

14,750

Verified Award Winner

Verify Award Status for #150319

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Paraiso Puke Laʻana Pepa

ʻO Paraiso kahi puke laʻana pepa e hōʻike ana i nā ʻano pepa a me ka pahu paʻa no ka paʻi ʻana a me ka hoʻonani ʻana. Ua māhele ʻia ka hōʻiliʻili i ʻekolu pūʻulu: pepa i hana hou ʻia, pepa waihoʻoluʻu, a me pepa keʻokeʻo. Ua wehewehe kikoʻī ʻia kēlā me kēia huahana, i hiki ai i ka poʻe hoʻolālā ke koho i ka mea kūpono ma muli o ke kala, ke kalakala, a me ke kaumaha. Hōʻike ʻia ma kahi puke liʻiliʻi o ʻewalu ʻaoʻao nā koho paʻi a hoʻopau, me ka paʻi ʻoleka me nā kala Pantone, ka paʻi pale, ka paʻi kila wela, ka paʻi makapō, a me ka ʻoki pahu. He pale me nā ʻeke e paʻa ai i nā pūʻulu ʻekolu i loko o hoʻokahi pahu hoʻonohonoho.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Paraiso Puke Laʻana Pepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Paraiso Puke Laʻana Pepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Paraiso Puke Laʻana Pepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sampler presents a whole range of papers and cardboards for printing and decorating available from the distributor. All products are described in detail so that you can easily find the one that best suits your project. In addition, the presenter on 8 sheets presents the possibility of printing and decorating selected papers, which can be an additional inspiration for customers.
Dimensions & Packaging: Closed cover: 185 mm x 48 mm x 250 mm
Open 185 mm x 48 mm x 415 mm
Booklet 8 cards 180 mm x 245 mm
3 samplers: 180 mm x 80 mm x 35 mm
Tags: Paper sampler, hot foil stamping, blind stamping, punching, screen printing, pantone colours
Production Technology: Hot foil stamping, blind stamping, punching, a variety of printing techniques: combining offset printing with screen printing, printing with the use of properly selected pantone colours, UV coating, digital printing
Design Challenge: The pattern book of decorative papers must combine functionality with the correct visual message. The collection has been divided into three sets: recycled, colored and white papers to help the designer choose the right raw material. The visual book was, next to the cover, the most difficult element of the entire pattern book, we showed a number of comprehensive printing activities in it, such as offset printing with Pantone colors, screen printing, hot foil stamping, paper embossing and die cutting.
Research: Before developing a pattern book for decorative papers, we had to conduct a number of studies on the best selection of printing techniques for a given substrate. This required many attempts at printing and embossing with different foils with different adhesive strengths. We also had to develop special dies and multi-level matrices that took into account the specificity of the fibers found in the raw materials used, especially natural ones, such as hemp, grass or cotton.
Inspiration: The inspiration for the project was the colors and texture of the decorative papers presented in the pattern book. The colors of these papers reminded us of a recent trip to Mexico, so we decided to combine the colors and patterns presented in printing and printing decorations in such a way as to imitate those that can be found in Central and South America.
Project Duration: Projekt started in April 2022 and finished in December 2022
Operation Flow: An ideal work tool for the creative, thanks to three sets with professionally arranged collections of decorative papers, it facilitates the selection of the appropriate raw material in terms of color, texture and weight. An additional support is a visual booklet, which is a supplement to the paper sample, it presents a wide range of different types of prints and refinements presented on the paper samples. The whole is complemented by a functional cover with pockets for the described sets.
Patents: Copyright belongs to Studio Design Krzysztof Jurczyk
Image Credits: Image #1: Photographer Robert Bobryk, 2023.
Image #2: Photographer Robert Bobryk, 2023.
Image #3: Photographer Robert Bobryk, 2023.
Image #4: Photographer Robert Bobryk, 2023.
Image #5: Photographer Robert Bobryk, 2023.
Video: Creator Robert Bobryk, 2023.