Naked Nature Ka Pahu ʻai Meaʻai by Angela Spindler

Naked Nature Ka Pahu ʻai Meaʻai by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2023

Naked Nature Ka Pahu ʻai Meaʻai

by Angela Spindler

Client: Depot Creative

A' Design Award Keleawe Winner in ʻUhi Category

18,258

Verified Award Winner

Verify Award Status for #150326

View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Nature Ka Pahu ʻai Meaʻai

Ke kamaʻilio nei ʻo Naked Nature i kahi honua e hoʻi hou ana i ka leo me ke kaiapuni. Ua hoʻolālā ka mea hoʻolālā i kahi hoʻolālā a me ka hoʻolālā waha no ka brand a me nā hoʻolālā hoʻolālā āpau. Hoʻopuka ʻia nā ʻono o ka brand ma o ka typography nui a me ka wiwo ʻole i huki ʻia e ka lima mai loko mai o ka ʻeke, kahi kunoʻu i ka ʻono o loko ʻaʻole hiki ke paʻa. He pāʻani a ʻoiaʻiʻo ka ʻōlelo brand e like me ka ʻeke. Hōʻike ʻia ke ʻano maka o ka pā i kāna mau hōʻoia hoʻomau, me ka hoʻohana ʻana i kahi wīwī compostable home. Paʻi ʻia nā SRT & #039; CMYK me ka waihoʻoluʻu kiko 1 a me kahi varnish aqueous satin holoʻokoʻa.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Naked Nature Ka Pahu ʻai Meaʻai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Naked Nature Ka Pahu ʻai Meaʻai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Naked Nature Ka Pahu ʻai Meaʻai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging: Compostable rewind (@home)
Tags: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge: Securing vibrant colours on an uncoated compostable stock
Inspiration: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration: 12 months, Sydney Australia
Operation Flow: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members: Angela Spindler, Designer /Creative Director