Daity Galaxy Pūʻolo Mea Inu Momona by Mohsen Koofiani

Daity Galaxy Pūʻolo Mea Inu Momona by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2024

Daity Galaxy Pūʻolo Mea Inu Momona

by Mohsen Koofiani

Client: Daity Galaxy

A' Design Award Hao Winner in ʻUhi Category

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Colors

The Design

About Daity Galaxy Pūʻolo Mea Inu Momona

Ua maopopo loa ua hoʻolālā ʻia kēia pūʻolo no nā keiki. Ua maopopo ka lokahi ma waena o nā hoʻolālā ma nā ʻono ʻokoʻa. He kaʻina ko nā mea a pau me nā waihoʻoluʻu nani a ua hoʻolālā ʻia e like me kahi ʻano lokahi, ua huki ʻia ka lauoho o nā kiʻi i luna ma ke ʻano ʻokoʻa e alakaʻi i ka maka i ka inoa a me ke ʻano o ka mea momona. Ma kēia hoʻolālā, e huki i ka nānā ʻana nui aku i ka pūʻolo, ua hoʻohana ʻia nā kiʻi moeuhane a kamaliʻi i hana ʻia me ka ʻenehana wai kala ma ka māhele kiʻi hoʻohālike.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Daity Galaxy Pūʻolo Mea Inu Momona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Daity Galaxy Pūʻolo Mea Inu Momona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Daity Galaxy Pūʻolo Mea Inu Momona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
Dimensions & Packaging: Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep
Tags: Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design
Inspiration: The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now.
Operation Flow: The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani