Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina by Hui Tu

Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2024

Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina

by Hui Tu

Client: Hungkung University

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina

Kikokikona Puke: ʻO Kanpai kahi hoʻolālā hōʻeha no kahi wai ʻawaʻawa kūlina i hana ʻia ma ke Kūlanakauhale ʻo Taichung, Taiwan. ʻO Taichung ke kūlanakauhale nui loa e ulu ai nā kūlina ma Taiwan, akā, kakaʻikahi ke wai ʻawaʻawa kūlina kūloko, no laila, ua hoʻomohala ʻia kahi ʻano hana hou no kēia inu. ʻO ka inoa Kanpai, ʻo ia hoʻi ka manaʻo "e inu a pau" ma ka ʻōlelo Kina, e pili ana i kahi hoʻolauleʻa. ʻO nā kiʻi geometric o nā hua kūlina tankan a me ponkan ke kumu kiʻi nui o ka hōʻeha. Hōʻike ʻia ke kālailai o ka ʻili kūlina ma o kahi hoʻomālamalama hapa a me ka hokeo ʻana. Ke ana o ka pahu, he 80 a me 80 a me 240 mīlimika.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022