Big N Ben Nā Pūʻolo Haukalima by Mohsen Koofiani

Big N Ben Nā Pūʻolo Haukalima by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2024

Big N Ben Nā Pūʻolo Haukalima

by Mohsen Koofiani

Client: Big N Ben

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Big N Ben Nā Pūʻolo Haukalima

He hoʻolālā kēia me nā waihoʻoluʻu hoʻohihi maka. ʻO ka hoʻohana ʻana i nā ʻano hoʻolālā kahiko a me nā waihoʻoluʻu like ʻole a me nā kiʻi kaulana o ʻEnelani, i hoʻākeʻakeʻa ʻia ma ke ʻano liʻiliʻi, a he mau moʻolelo ʻokoʻa kā kēlā me kēia e haʻi ana, aia i loko o nā hiʻohiʻona o kēia hōʻiliʻili hoʻolālā. Me he mea lā e haʻi moʻolelo ana nā kiʻi a ʻimi ana i kekahi mea. Pela nā hoʻolālā e hōʻike ana i ka inoa palahalaha a me kona ʻāina. Ma kapa o ka pūʻolo, ua hoʻākeʻakeʻa pololei ʻia ke ʻano o ka huahana a me kona mau mea i loko.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Big N Ben Nā Pūʻolo Haukalima i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Big N Ben Nā Pūʻolo Haukalima he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Big N Ben Nā Pūʻolo Haukalima no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani