Blooming Flowers Seeking Pahu Makana Mea Hoʻonaninani by Hangzhou Maogeping Technology Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2024
Blooming Flowers Seeking Pahu Makana Mea Hoʻonaninani
by Hangzhou Maogeping Technology Co., Ltd
Client: Hangzhou Maogeping Technology Co., Ltd
A' Design Award Kala Winner in ʻUhi Category
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- Verified Award Winner
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The Design
About Blooming Flowers Seeking Pahu Makana Mea Hoʻonaninani
He pahu makana mea hoʻonaninani ʻo Blooming Flowers Seeking i hoʻoulu ʻia e ka moʻomeheu kahiko o Kina a me nā hōʻiliʻili o ka Hale Hōʻikeʻike Aliʻi (Palace Museum). Ua hana ʻia nā pahu me ka pepa keʻokeʻo like me ka pōselana a lawe lākou i kahi hōʻailona dragona ʻaoʻao ʻeono me nā kihi i kāhiko ʻia me ke gula. Hoʻonani ʻia ka pūʻulu e nā kiʻi o nā pōpoki aliʻi, nā pulelehua a me nā pua pīkake. Loaʻa i nā ʻomole lipstick a me mascara nā lau kiʻi ʻāpana ʻekolu i kūʻē i ka paheʻe a me nā meheu manamana lima. Hōʻike ka ʻaoʻao loko ʻano pahu huki i kahi ʻōwili me nā lau kiʻi ao a me nā nalu moana. Hana ke aniani i kūkulu ʻia i loko a me kahi ʻauamo ʻili i maʻalahi ka lawe ʻana i ka pahu.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Blooming Flowers Seeking Pahu Makana Mea Hoʻonaninani i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Blooming Flowers Seeking Pahu Makana Mea Hoʻonaninani he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Blooming Flowers Seeking Pahu Makana Mea Hoʻonaninani e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rooted in traditional Chinese culture, MAOGEPING BEAUTY offers a cosmetic line that distills the natural essence of the treasures at the Palace Museum into its packaging. Crafted for female users, this series merges Eastern aesthetics with exquisite, modern craftsmanship. Inside, the boxes for products form a vivid scene, where butterflies flutter amid blossoms and regal palace cats frolic. Here, aesthetics, interactivity, and portability converge into a refreshing user experience.
- Dimensions & Packaging
- product dimensions, 215 mm x 220 mm x 295 mm
- Tags
- Cosmetic packaging, Traditional Chinese culture, Essence in the Palace Museum, Eastern aesthetics, Portable design
- Production Technology
- These cosmetic cases are made from porcelain white sheet material, exuding a simple yet elegant charm. At their center is a hexagonal Loong dragon emblem, adorned with gold trimmed edges to evoke a noble sense reminiscent of gold inlaid jade. The lipstick and mascara tubes feature 3D embossed crocodile patterns inspired by the Catalog of Marine Creatures Collected in the Qing Palace, creating a relief effect.
- Design Challenge
- Addressing the challenge of fusing classic imagery with modern design, this packaging integrates lively motifs such as regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all refined with modern craftsmanship. This design rejuvenates traditional culture and pioneers a new trend of China chic. Within, the product boxes form a scene alive with butterflies among blossoms and palace cats frolicking, evoking a grand court style as well as a vivid and vibrant appeal.
- Research
- With the evolving makeup needs of female users and their growing appreciation of traditional culture, an increasing number of brands are focusing on traditional cultural elements. This packaging design, inspired Chinese traditional culture especially the Palace Museum collections, showcases these elements in a new avatar to its users. It serves as a portal for cultural exchange and motivates designers to break the mold of uniformity through the infusion of traditional cultural elements.
- Inspiration
- This design blends modern Chinese style with classic elements from the Palace Museum collections. The logo features a regal palace cat, surrounded by motifs like the Forbidden City eaves, papilionoid, and peach blossoms to reveal the warmth of ancient life. The makeup palette also incorporates cat and butterfly motifs, signifying that the product can create diverse natural makeup looks. This also evokes the image of a gentle Eastern beauty and the vibrancy of spring, adding a romantic touch.
- Project Duration
- The design and development of this series started in November 2021, in Hangzhou. It was introduced to the Chinese market in July 2023.
- Operation Flow
- The interior packaging in a drawer style elevates the makeup routine beyond the ordinary. The inner side is adorned with a scroll featuring Chinese elements such as auspicious clouds and the painting of Ocean Waves, revealing an interactive visual treat upon flipping the panel. The cosmetic box is portable, with an inbuilt mirror and a leather handle atop for easy makeup application on the go. The 3D embossed crocodile patterns on the lipstick and mascara tubes can resist slips and fingerprints.
- Team Members
- Geping Mao
Shunxiang Liu
Yan Fei
Yide Liu
Shiwei Luo
Leilei Huang
Chengcheng Li
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