Wow Long Rice Crust Hana Nui: Ka Hōʻeha ʻAi Māmā na Xiao Ma Song Strategic Consulting

ʻO Wow Long Rice Crust Hana Nui: Ka Hōʻeha ʻAi Māmā na Xiao Ma Song Strategic Consulting he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2024

Wow Long Rice Crust Hana Nui: Ka Hōʻeha ʻAi Māmā

na Xiao Ma Song Strategic Consulting

Mea Kūʻai: Xiao Ma Song Strategic Consulting Co., Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

14,125

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #154451

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Wow Long Rice Crust Hana Nui: Ka Hōʻeha ʻAi Māmā

Kikokikona Puke: ʻO Wow Long Rice Crust kahi hoʻolālā hōʻeha no kahi meaʻai ʻai māmā Kina kahiko. Pane kēia hoʻolālā i ka like like o nā huahana a me ke kiʻi ʻoihana ʻelemakule i loko o kēia māhele meaʻai māmā. Hōʻike ʻia ma ka hōʻeha ke kanaka mōʻaukala Kina ʻo Zhuge Liang, nona ka inoa kapakapa i hoʻoulu i ka inoa ʻoihana, i kaha ʻia ma ke ʻano kiʻi hoʻohenehene. Hōʻike ka helehelena hoʻonui ʻia a me ka huaʻōlelo Wow i ʻōlelo ʻia i ke ʻano nauau o ka meaʻai. Ua hoʻonuipa ʻia ka inoa ʻoihana ʻo Wo Long i Wow Long. Hui pū ʻia nā moʻolelo kiʻi a me nā kiʻi paʻi huahana e hoʻowalewale i nā mea kūʻai ʻōpio.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Wow Long Rice Crust Hana Nui: Ka Hōʻeha ʻAi Māmā i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Wow Long Rice Crust Hana Nui: Ka Hōʻeha ʻAi Māmā he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Wow Long Rice Crust Hana Nui: Ka Hōʻeha ʻAi Māmā i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Nā Ana a me ka Hoʻopili: 220mmX50mmX320mm
Nā Lepili: Chinese,Wowlong,Rice,Crust
ʻEnehana Hana: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Pilikia Hoʻolālā: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Noiʻi: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Hoʻoulu Manaʻo: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Ka Lōʻihi o ka Papahana: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Kaʻina Hana: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Nā Lālā Hui: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Nā Kuleana Kiʻi: Illustrator :Wang Dianhe