Keleawe ʻUhi · 2024
Sheng Ming Yue Pahu Makana Pōpō Mahina
by Hu Wan, Li Jianpeng and Shi Xiaoxia
- A' Design Award Keleawe 2024 in ʻUhi
- CLIENT: Netease Yanxuan Trading Co. Ltd
- Estimated Number of Design Views: 13,769
- Verification code D35BDB8BBC · Verify this award
Colors
About Sheng Ming Yue Pahu Makana Pōpō Mahina
I ka wā o ka Hōʻike Waena Kau, ʻo nā pōpō mahina no ka hāʻawi makana a me ka ʻai ponoʻī. Akā naʻe, i ka piʻi ana o ka nani a me ka mōlehu o ka wahi, ua hoʻolālā kūpono ka hui i kahi pahu makana pōpō mahina uuku a mālama honua. Hōʻike ʻo Sheng Ming Yue i ka mahina ʻālohilohi e piʻi aʻe ana ma luna o ke kai, e hōʻike ana i ka ʻiʻini o nā kānaka Pākē no ka hui pū hou a me nā mea nani, a mālama ia nā hiʻohiʻona kiekie o ka hāʻawi makana me ka hōʻike ʻana i ka maikaʻi a me ka hohonu o ka moʻomeheu kahiko Pākē. ʻO ka pahuhopu, he hāʻawi ʻana i kahi ala maikaʻi a kūpono e hoʻomanaʻo ai i ka hōʻike a e hoʻolaha ana i kahi ola mau paʻa.
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Sheng Ming Yue Pahu Makana Pōpō Mahina i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sheng Ming Yue Pahu Makana Pōpō Mahina he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Sheng Ming Yue Pahu Makana Pōpō Mahina i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Press Kit
- Unique Properties
- During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
- Dimensions & Packaging
- Width：200mm x Depth:110mm x Height：255mm
- Tags
- Oriental Aesthetics, Package Design
- Production Technology
- As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture. - Design Challenge
- The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
- Research
- Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
- Inspiration
- Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
- Project Duration
- The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
- Operation Flow
- The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
- Image Credits
- Creative Director Hu Wan
Designer Li Jianpeng
